Cognitively demanding tasks provide important opportunities for students to develop an understanding of mathematics; however, they are challenging to launch and implement. The authors designed a secondary methods unit on launching tasks. Participants in the study were enrolled in five different methods courses. Using a noticing framework, findings suggest that by engaging in the unit, preservice teachers developed a greater understanding of the four aspects of an effective task launch. When viewing video examples, preservice teachers were able to talk about the four aspects of a task launch with increased specificity. Additionally, they began to identify ways of developing common language without reducing cognitive demand. We discuss implications of this work and offer suggestions for future teacher education research.